About WERP International Pty Ltd
WERP International Pty Ltd is an Australian company dedicated to advancing the wheel repair industry through specialist repair services, innovative products, and industry-focused technology.
Founded by Denis Edelinski, the company has grown from a hands-on alloy wheel repair business into a group of complementary brands that each solve a different challenge within the automotive wheel industry. Every business under the WERP International banner shares the same commitment to quality workmanship, practical innovation, and exceptional customer service.
Today, WERP International proudly operates three specialist businesses.
Sydney Wheel Repair Specialists
Sydney Wheel Repair Specialists is a specialist alloy wheel repair business dedicated exclusively to structural alloy wheel repairs.
Founded by Denis Edelinski, the business has repaired more than 15,000 alloy wheels over the past 15+ years. While the business originally offered both cosmetic and structural wheel repairs, increasing demand for structural repairs led to a deliberate decision to specialise exclusively in this highly technical field.
Today, our focus is on repairing cracked and bent alloy wheels, particularly damage to the inner barrel and wheel structure. Structural repairs require specialised equipment, advanced welding techniques, precision measurement, and extensive experience to ensure every repair meets the highest standards of quality and safety.
By concentrating solely on structural repairs, we are able to provide a level of expertise that is becoming increasingly rare within the industry. This specialist approach allows us to deliver consistent, high-quality repairs while supporting tyre shops, dealerships, mechanical workshops, and vehicle owners throughout Sydney.
As a business built on integrity, we believe in recommending the right solution rather than simply selling a service. If a wheel cannot be repaired safely, or if cosmetic refinishing is required, we are happy to refer customers to trusted industry specialists who can assist.
The WERP (The Wheel Edge Ring Protector)
The WERP was developed after identifying a common problem faced throughout the tyre fitting industre: accidental damage to alloy wheel rims during tyre installation and removal.
Drawing on years of practical wheel repair experience, Denis designed and developed The Wheel Edge Ring Protector to help tyre technicians reduce the risk of costly rim damage while improving efficiency and consistency during tyre changing.
Following extensive research, prototyping, and real-world testing, The WERP has become an innovative Australian-designed solution that reflects our commitment to improving industry standards through practical engineering.
RimQuote
RimQuote is the latest addition to the WERP International group and represents the future of the wheel repair industry.
Developed by the industry, for the industry, RimQuote is a purpose-built online platform that connects customers with trusted wheel repair specialists while streamlining the quotation, communication, and job management process.
Built from real workshop experience, RimQuote is designed to make obtaining wheel repair quotes faster, easier, and more transparent for customers, while helping repair businesses grow through improved workflow and customer engagement.
Our Philosophy
Everything we do is built around three core principles:
Quality: Delivering workmanship and products we are proud to stand behind.
Innovation: Solving real industry problems through practical solutions.
Integrity: Providing honest advice, professional service, and long-term customer relationships.
Whether we're repairing alloy wheels, developing new workshop equipment, or building technology for the wheel repair industry, our goal remains the same: to raise the standard of the industry through experience, innovation, and genuine commitment to excellence.
WERP International Pty Ltd
ABN 85 650 485 297
t/a Sydney Wheel Repair Specialists
t/a The WERP
t/a RimQuote
admin@TheWERP.com.au
+61 499 302 903
244 New Line Road
Dural, New South Wales, 2158
Australia
